Strategic Media Communication
Media Masters strategic media campaign to embarrass the University of Texas brought UT to the settlement table and earned them a Texas Monthly 2007 Bum Steer award.
Allan Van Fleet
Defense Attorney for Fadi Kalaouze, owner of "Saw 'Em Off" logo
Shareholder, Greenberg Traurig
Ever since U.S. Supreme Court Justice Anthony Kennedy suggested in Gentile v. State Bar of Nevada attorneys have not only a right, but an obligation to publicly advocate for clients, it has become clear that its not enough to win in court anymore, attorneys must protect their cleint's future profitability as well.
Legal wrangling has become the ultimate reality show and high-profile litigation means winning in the court of public opinion is just as important as winning in court. Litigants are increasingly utilizing the power of the media to not only protect their reputation but also put pressure on the other side to settle.
Media Masters litigation communication includes:
- Researching the history and perspective of the legal issue and the client's vulnerabilities to anticipate journalist questions or whistle-blower stories.
- Protecting or defending a client’s reputation in support of a legal strategy.
- Reaching a litigant’s key audiences.
- Learning whether, when and how to contact the news media to protect client interests.
- Developing a client's news interview skills.
- Developing talking points for a client and attorney to utilize in support of the legal and media strategy.
- Creating press releases for distribution to media outlets.
- Design and development of micro-sites to provide journalists with a resource for information regarding the legal issue.
- Development of sympathetic experts for interview by the media regarding the legal issue.
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