Reputation Branding

Expand your market and increase awareness of your firm and yourself. Build brand equity that no traditional marketing can ever hope to match with Media Masters reputation branding. We offer personal consultation for individual attorneys on interview skills, image consulting and publicity plans that ensure your message is communicated to the people who need to hear it.

Media Masters personal consultation positions a firm and its attorneys as experts in their practice areas. Coaching includes taped interview training, publicity plans, marketing material review and image consultation. Media Masters will meet with the attorney, determine branding goals, messaging, audiences and create a custom publicity system designed to deliver the attorney's message directly to the audience. The reputation branding system includes a calendar that details all of the steps that need to be executed on a monthly basis to achieve the branding goal. Attorneys can choose to execute the branding plan themselves in-house or Media Masters can execute the plan on an hourly basis each month.

Reputation branding plans include:

• Marketing Plan Overview and Media Response Guidelines
• Marketing Calendar
• ABA and State Bar Rules
• Audience Research
• Media Outlet Information
• Newsletter/Blogs
• What is Newsworthy?
• Article Ideas
• Professional Association Information
• Press Release Template
• Event News Release Template
• Innovation News Release Template
• Contacting the Press Information
• Marketing to Lists Information
• Pitching Trade Journals Information
• Referral Rainmaking Strategies and Scripts
• Building An All-Year Publicity Machine
• Backdoor Publicity